You can expect what you inspect.
Businesses choose mystery shopping for a variety of reasons:
To test the effectiveness of existing customer service programs
To evaluate employee compliance to stated customer service goals
To provide insight into customer satisfaction and needs
To build and/or reinforce a solid foundation for the company
CSA’s clients report that mystery shopping programs provide concrete information about customer experiences. The information collected is analyzed, and used to reinforce exemplary service and expose areas that may need correction.
Mystery shopping is the perfect tool to see your business from your customerʼs point of view.